Hu Simple Organic Dark Chocolate Bar, 70% Cacao, 2.1 oz

The Hu Simple dark chocolate bar is a 2.1 oz, 70% cacao organic chocolate bar from Hu Kitchen. Hu Simple dark chocolate is made with just three ingredients and sweetened with coconut sugar instead of refined cane sugar, with no added emulsifiers or dairy.

Who it suits

It suits people who want a dairy-free, vegan or paleo-friendly chocolate with a short ingredient list, and those who like a milder dark chocolate. Fans of intense, bitter bars may find it too gentle. For a nut-and-chocolate option in bar form, see the KIND Dark Chocolate Nuts & Sea Salt bar, or browse our healthy snacks and treats.

Comparing options? Our healthy snacks buying guide explains what to check on the label and spec sheet.

Key facts

• Ingredients are organic cacao, unrefined organic coconut sugar and organic fair-trade cocoa butter (Hu Kitchen)
• Half a bar (30 g) lists 180 calories and 8 g added sugars; the whole bar lists 370 calories and 17 g added sugars (Hu Kitchen)
• Labeled paleo, vegan and dairy free; the brand lists it as organic, non-GMO, kosher and certified gluten-free (Hu Kitchen)
• The brand ships its chocolate with cool packs since it contains no stabilizers or preservatives (Hu Kitchen)

What reviewers say

In an eight-bar dark chocolate taste test, TODAY ranked Hu Simple second and called it the purest, wholesome without tasting like diet food. Tasting Table found it creamier and milder than most dark chocolate, a plus for some and a drawback for people who like a bitter bite. Food Network staff chose it as their healthier dark chocolate pick, citing its organic, fair-trade ingredients.

Pros and cons

• Pro: Three organic ingredients, no dairy or emulsifiers
• Pro: Smooth, mild flavor for a 70% bar
• Con: Still a treat, with 8 g saturated fat and 8 g added sugars per half bar
• Con: Too gentle for fans of bitter dark chocolate

Cautions

• Contains coconut. May contain traces of almond, cashew and hazelnut; made on equipment that also processes tree nuts, soy, peanuts, milk and wheat (per Hu’s allergy statement).
• Cacao naturally contains caffeine.